A small circle, built around songs
Laundry is built around a small, trusted group of people — each bringing their own craft to the process.
The Core
WRITE
Holly Lerski
Founder of Laundry WRR, Holly Lerski spent decades writing, performing, and releasing records that quietly found their way into the world.
A founding member of 90s folk-rock band Angelou, her songs have drawn praise from Uncut, Mojo, The Sunday Times and The Telegraph, and reached BBC Radio 2 daytime audiences. Over the years, her work has spanned major label releases, independent records, international touring, and self-produced albums — each shaped by a commitment to craft over trend.
Her most recent record, Sweet Decline, was written on a solo journey across America and brought to life in Nashville with producer Matt “Truck” Roley and a circle of exceptional musicians. The album was widely recognised for its storytelling — songs that feel lived-in, human, and true.
Across her work, Holly writes in search of connection — blending poetic instinct with real-world experience. It’s a craft shaped over time, guided by feel, and rooted in the belief that songs, when made well, have a way of finding their people.
RECORD
Matthew "Truck” Roley
Matt “Truck” Roley was raised in music — the son of a songwriter, growing up between road, stage, and studio. From an early age, he saw firsthand how songs take shape: something imagined, then suddenly real.
That early immersion became a lifelong path. His work has taken him across the world — from Nashville to Korea, the American Southwest to the Indian Ocean — playing stages of every size and working with artists across genres, always drawn to the same idea: the moment when a group of people bring something to life that didn’t exist before.
Now based in Nashville, Truck runs BunkerNoise — a studio he built around that philosophy. A space for collaboration, exploration, and making records that feel human, immediate, and true.
At the centre of it all is the same belief: that when the right people come together, something real can happen — and you can feel it.
RELEASE
Erin Anderson
Erin Anderson is the founder of Olivia Management and works with Laundry to shape what happens after the song is made.
With a background in artist management, consultancy, and entrepreneurship, she brings a clear, long-term perspective to releasing music — helping artists position their work, build the right team, and move forward with intention.
She has supported artists including Mary Gauthier and The Secret Sisters to Grammy and Americana recognition, working across every stage of development — from emerging voices to established careers. Alongside her work in management, she teaches and mentors in Nashville, supporting the next generation of artists and entrepreneurs.
Her approach is steady and considered, balancing creative instinct with practical experience. From release strategy to the bigger picture, she focuses on what gives the work the best chance of finding its place in the world.
At the centre of it is a simple idea: that good songs deserve the right kind of care once they leave the studio.
The Wider Circle
Around our core sits a wider community of collaborators — across music, management, promotion, and distribution.
These are people and companies we know, respect, and bring in when the work calls for it — helping songs travel further, reach the right ears, and find their place in the world. Here are just a few.
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Sue Williams
Frontier Promotions - UK based independent promotion company covering press, radio & TV.
Careers built from scratch: Joe Bonamassa, Beth Hart, Walter Trout, Alison Krauss, Eva Cassidy, Imelda May, Eric Bibb.
Established acts worked with: Paul Rodgers, Mavis Staples, Etta James, Ann Peebles, Wilson Pickett, Ronnie Spector, Randy Bachman, Levon Helm & Garth Hudson, The Allman Brothers, Joan Armatrading, John Frusciante, and many more.
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Mark Allen
Blossom Agency - Founded in 2017 in Los Angeles: a music-focused digital marketing firm built to help artists grow in an increasingly data-driven industry.
With deep roots in the Los Angeles music ecosystem, the agency has built a reputation for blending innovative marketing tactics with a strong understanding of fan behavior and platform trends. Under the leadership of Michael van der Roest and Allen, Blossom Agency continues to help emerging and established artists navigate the evolving digital landscape and build sustainable careers.
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Krista Mettler
Skye Media - US based independent music publicity company, helping new and developing artists with targeted campaigns for the last 25 years. Focus genres: Americana, alt-country, country, folk, singer-songwriter, roots rock, and others. Consultant for Nashville label, Rock Ridge Music with many years major label PR experience under her belt.
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Romain Palmieri, Dorian Perron, and Rafaël Cohen,
Groover Spark - A global, artist-first platform helping independent musicians connect directly with curators, media, and industry professionals who actually listen and respond.
As they expand into music distribution, Groover now powers releases from the Laundry label — giving our artists both thoughtful promotion and meaningful reach beyond the studio.
We’re proud to have them as part of the collective.
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Artist Growth
An all-in-one platform designed to simplify the moving parts of a creative life, helping artists and teams stay organised, connected, and in flow. Whether building momentum or managing a full-scale project, it keeps everything where it needs to be, so you can focus on the work that matters.
Based in Music City and built by musicians, producers, and industry professionals, Artist Growth understands the rhythm of creative work — because they live it, every day.
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If Laundry WRR feels like the right fit, you're welcome to join us.